Fitness Business Mentor and Consultant To Personal Trainers & Health Coaches
About Kate Martin
Kate is a Mentor to coaches growing their income through using their genius zone (a fancy way to say she helps them make a bigger income but most importantly to buy time back, ethically while using their unique skills and their personality, in the minimum amount of time humanly possible).
Most of the time they are already successful with clients results yet they simply can’t ‘fit more sessions in’. So they need other versions of income streams (not the ‘passive income’ b.s. that you hear about. Instead, some structure and other programs and offers be they online or offline).
How she came to be doing this;
Kate became a personal trainer in 1998. After needing to fix her own back with rehabilitation.
She moved cities 10 times, therefore starting her businesses over again (Nutrition, massage & PT) and 8 out of those 10 times grew the business to over $10k/month. She’s spent close to $100k on her technical education about the body insatiably learning about the body in such qualifications as rehab, nutrition, massage therapy, strength and conditioning.
Due to moving so much (following partners for their work, or caring for sick family members), she got good at starting again, quickly.
She got good at creating a flourishing PT business within weeks (without the use of social media), often hiring contractors within weeks. Then starting multiple other projects, like opening a massage clinic or 3, or an online project when social media became a thing (after 2012 for her).
(She started mentoring other coaches in 2004. Until recently they used to sit outside a coffee shop each week for 12 weeks and chat there… It wasn’t until 2017 that she started educating coaches online.).
It was back in 2007 that her journey took a pivot. Not long after having her first and only child, her world came crashing down when she became a single mother. She was faced with being on benefits and had a very large ‘wholly f***’ moment. One of those ‘back against the wall’ defining moments.
Deciding from that day, she had no choice but to make this ‘business thing’ work, in even less time each week than she previously had. Lifestyle and freedom are the main drivers and income needs to be the tool. (So she could support both of them and NEVER rely on benefits.)
Not without frustration, hustle and quite a bit of pain.
She put every single penny and minute, into learning about doing this business the ‘proper’ way.
(Surely the first decade had been a fluke? – It turns out it wasn’t).
She searched out successful gym owners, the most expensive online marketing gurus and paid to pick the brains of many successful real – life – physical business owners.
She learned a lot. She also learned that much of what she had already accomplished, had a formula. A formula that she LOVES teaching to experienced coaches, so they can get well known fast and build the business of their dreams. Much faster than she did, with very little to do with ‘online tech’.
Finding it often takes only a slight tweak in the actions of the business owner, mixed with the right mindset, some new packages and the outcome is real tangible bottom-line results.
She’s a firm believer you should expect results within hours or days of execution if it’s ‘the right thing’, not months or years…
And unlike many courses, she doesn’t teach or believe in ‘cold private messaging’ people or ‘hassling & following up leads’ 10 times. Not to get your business to multiple 6 figures/year.
What she mastered, as a single mother, she teaches. She’s now taught 100’s of coaches and business owners from around the world in her online course, in a one-of-a-kind very high touch format of coaching.
A unique method unlike any she herself has experienced nor the coaches she has helped.
“What I teach allowed me to have multiple home loans approved by the bank” (see below), no small feat as a single mother in Australia…
There’s nothing I like better than taking an unheard-of genius coach and helping them triple the enjoyment they get from the business and life and positively affecting their bottom line. All done without the need for ads. (Yes ads work, but it’s not where I suggest most coaches start. Instead, I suggest mastering The *Genius parts of your business. Your Offers & Your Marketing).
The home loan approvals you may have heard me mention previously.
